Artist Repertory Theatre
Poster DesignStop Animation
The Artists Repertory Theatre is a non-profit organization whose mission “is to produce intimate, provocative theatre and provide a home for artists and audiences to take creative risks.”
The Revenge Series
The project was to create a series of posters that represented three plays with the theme of revenge. When I was brainstorming how to visualize revenge I thought about how the act of revenge is heavy, bold, and usually hasty and messy.
I chose an Astrobright color palette to represent the boldness and shock that is revenge.
To create a uniform tone between all the posters I chose to make all the photography black and white and the type uniform.
The Revenge Series
The project was to create a series of posters that represented three plays with the theme of revenge. When I was brainstorming how to visualize revenge I thought about how the act of revenge is heavy, bold, and usually hasty and messy.
I chose an Astrobright color palette to represent the boldness and shock that is revenge.
To create a uniform tone between all the posters I chose to make all the photography black and white and the type uniform.
![Mockup of Hamlet Poster](https://freight.cargo.site/t/original/i/b072766b82e6abeacd2bbfaa73469711faa601658fd89774521cc5042bb0e277/ArtistRep_Poster_Mockup_Hamlet.jpg)
![Mockup of Sweeny Todd Poster](https://freight.cargo.site/t/original/i/a245c272188ea6303d67c28b95924a5787b51914ebbe80bb409abfa745c225ce/ArtistRep_Poster_Mockup_Sweeny.jpg)
![Mockup of Revenge with Music Poster](https://freight.cargo.site/t/original/i/dd83a63fd5cf526d0f902e9e1655b0a7b605e3edd07f9dd7525619160ddce6cd/ArtistRep_Poster_Mockup_Music.jpg)
![Gif of photo and composite process to make Hamlet Poster](https://freight.cargo.site/t/original/i/6cfc7fb68615cbec40b4ff7cf2cd2d20e68a9aa10b39fa3fb0313d32890db2e0/ArtRepPrcoess_01.gif)
Revenge is represented with iconography from each play;
In Hamlet it’s poison. In Sweeny Todd it’s the straight razor. In Revenge with Music it’s represented through the bride at a wedding.
I photographed each element separately and composited the images together in Photoshop to make each poster.
![Gif of torn paper revealing Sweeny Todd quote](https://freight.cargo.site/t/original/i/929eace7ce5dad96ddb75f0bd586b089b5922f5ed3b3860f472f8a86abaf7819/Sweeny_animation.gif)
![Gif of torn paper revealing Hamlet Quote](https://freight.cargo.site/t/original/i/e9880a8a56b0a8445a0aa72fc475d35392b024f3a24c13271dbf06579f6c8c18/Hamlet_animation.gif)
![Gif of torn paper revealing revenge quote](https://freight.cargo.site/t/original/i/a87c8037bf242536b48d02c75242f8d2ef1aad316288fde1b5f4821891954578/Revenge_animation.gif)
Stop Animations
For digital marketing of this campaign I created stop animations that reveal witty and quick quotes from the plays. I pictured these used throughout different social media platforms in order to intise individuals to learn more about the overall campaign.